The Value of Better Local Search Optimization in 2023
In 2023, increasing your local search optimization efforts will help your business establish a solid market that you can quickly convert into paying customers.
Your Local Optimization Partners
Improve your local search results with the help of our team. We keep track of algorithm and guideline updates, test their effects on your site, and make the necessary changes to improve your performance. Accurate and up-to-date contact information is crucial for any business, and local search optimization is key to building a strong local customer base. Let us help you succeed online.
What is local SEO?
If you're a business owner, you know that having a strong online presence is key to attracting customers in today's digital world. That's where local SEO comes in. Local SEO refers to specific actions you can take to make sure your business appears in search results when someone is looking for a business in your area. It helps search engines like Google and Bing understand your business's location and decide where to display your website in their results.
Why is local SEO important?
Local SEO is essential for businesses with a physical location, such as a store, office, or studio. It's a great way to attract brand new customers from your local area. Plus, search engines are increasingly tailoring their results based on the location of the searcher. If someone is searching for "restaurants near me," they'll see results that are relevant to their location. That's why it's important to optimize your website for local search.
You gotta get on the (Google) map!
One way to boost your local SEO is to optimize your website for Google Maps and the “Local Pack.” The Local Pack shows the highest-ranked businesses from Google Maps at the top of Google search results. To get a chance at being one of those businesses, make sure you list your business in detail on your Google Business Profile and ask customers to write reviews about you on the platform. Bing also has a business directory, so it’s a good idea to claim your spot there as well.
Improve Your Local SEO with Submissions to Local Directories
Another way to improve your local SEO is to submit your website to local directories. Local directories are websites and social communities that specialize in indexing small businesses. Yelp, Foursquare, and TripAdvisor are some popular examples, but there are many more out there. These directories can be a great source of referrals for your business and can also boost your search rankings.
People looking for places to eat, shop, and sleep often refer to these sites to see what the communities have to say. But perhaps more importantly, Google search holds many of these sites in high regard. When you’re listed on quality local directory websites, your business will probably receive a dramatic boost in search rankings.
Ensure Consistent Contact Information for Better Local SEO
It's also important to make sure your business's contact information (name, address, and phone number) is consistent everywhere it's listed, including your website, social media profiles, and local directories. If your information is different in some places, search engines may think you have multiple locations and could penalize your business.
At Townsend Tech Tools, we can help you with all aspects of local SEO. Our team can stay on top of algorithm and guideline updates, test their impact, and make the necessary changes to improve your results. We can also help you keep your online information accurate and up to date, so you don't miss out on potential customers. Contact us today to learn more about how we can help your business succeed with local SEO.