Townsend Tech Tools
For campaigns with a CPA rate (cost per action, which could be a sale or signup for example), the formula is very similar:
Once you know this input data, the formula is:
Let’s use the following fictional numbers as an example:
We can now calculate the eCPM of this campaign with a CPA rate:
Like in our previous example, it is highly unlikely that there are nice round numbers like this, but the formula is always the same.
Fortunately, you do not have to calculate the eCPM outcomes yourselves. In the statistics screens of your Revolver Ad Project, you can enable an extra column that will show this value automatically at all times.
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