Can Revolver Ad Project do geotargeting?
The short version of the answer is: Yes. For a more complete answer, let’s describe what geotargeting is and then explain how to enable and use geotargeting.
In the Revolver Ad Project, a banner can be geotargeted, which means that the banner will only be displayed when the visitor is in a specific country or city, for instance.
What is geotargeting? Geotargeting is a technique that uses the IP address of the computer used by a visitor to your site to look up the geographic location of that visitor. This location can then be used to target ads. This means you can instruct your Revolver Ad Project to display an ad only to US visitors, for example, or to everyone except visitors from the US and Canada. So the word geotargeting is a combination of geographic and targeting.
How does geotargeting work? When someone visits a web page and sends an ad request to Revolver Ad Project, that request will always contain the IP address of the visitor. In a massive lookup table that’s created by companies like MaxMind, that IP address is then used to pinpoint the appropriate entry where the location information like country name, city name, or DMA code can be found.