How do I use the Campaign Tracking Report to increase website revenue or visitor engagement?

The Campaign report will tell you how well your campaigns are performing. We highly recommend that you set up Goals in CAVE Analytics for each website tracked, so you can use the metrics “Conversion rate” or “Revenue”. You’ll then be able to easily view individual Campaign performance (and even Keyword performance), and see which campaigns are generating more value (in particular, which campaigns are generating more than they cost you to advertise!).