Requests, Impressions
Clicks, Conversions #

Every request from a browser or app is counted. The ad server selects the appropriate banner.

When the banner is displayed, an impression is counted. If no ad is available, it counts as a blank impression.

If a visitor clicks a banner, this is counted. Sales, Leads, or Sign-ups are counted as Conversions.

All statistics are summarized and updated once per hour.