Local SEO is a must for anyone with a brick and mortar business, an office, a studio, etc. As we said, it’s one of the best ways to bring in brand new customers from your area. Marketing to local clients is key!

Search engines increasingly tailor their results based on the location of the searcher. They look for keywords that show local intent, such as “restaurants near me” or “restaurants in Tuscaloosa,” and they show results accordingly, with geo-targeted content receiving priority status.

Local SEO refers to specific actions you can take to make sure that your site appears in search engines when someone is looking for a business in your area. It helps search engines like Google and Bing associate your activity with your geographic location – and decide where to display your website on their results page.

With CAVE Analytics you can add a small image beacon (pixel) in your newsletter emails, so you can TRACK HOW MANY USERS actually read and open the newsletter email.

To track how many people open and read your newsletters, you can add the following HTML image code in your newsletter:

Remove this green text_img style=”border: 0;” src=”https://cave.example.com?idsite=YOUR_CAVE_WEBSITE_ID&rec=1&bots=1&url=https%3A%2F%2Fexample.com%2Femail-opened%2Fnewsletter_XYZ&action_name=Email%20opened&_rcn=internal%20email%20name&_rck=newsletter_XYZ” />

Once you add this code in your newsletters, when your users open and read the newsletter, it will add a new “Page title” entry for “Email opened” in your Behavior > Page titles report.
You will also be able to see this information in the Visitor Log.

In this example, replace:

• https://cave.example.com/ by your CAVE URL
• YOUR_CAVE_WEBSITE_ID by your Website ID (learn more)

When you use the HTML code above, the following information will also be recorded in CAVE:

• &url=%2Femail-opened%2Fnewsletter_XYZ records a pageview with the URL set to to “/email-opened/newsletter_XYZ” in Behavior > Page URLs report.
  &action_name=Email%20opened records a Page Title set to “Email opened” in Behavior > Page titles report.
• &_rcn=internal%20email%20name records a visit from a Campaign and sets the campaign name to “internal email name” in Referrers > Campaigns report.
• &_rck=newsletter_XYZ will also set the campaign keyword to “newsletter_XYZ” (set it to the name of this particular email newsletter for example “Summer-deals-2017-August”) in Referrers > Campaigns report.

When the people receiving your emails are all on the same internal networks and using a similar email client, you will find that the Unique Users/Unique Visitors KPI metric value will be wrong.
To solve this issue you want to append the parameter: &cid= which should be set to a uniquely generated string of exactly 16 hexadecimal characters (containing only characters 01234567890abcdefABCDEF). This will set the Visitor ID to a unique string for each email recipient ensuring CAVE tracks them correctly.

Learn more about tracking your User Acquisition and Social Media Activity.

If you are buying specific keywords on Search Engines (SEM), you typically want to measure each individual ad. When visitors click on your paid adverts in the search results, the click URL to your site should contain the actual keyword you bid on.

Typically it’s possible to use some variables in the URL so you don’t have to manually change all the destination URLs for the same advert. For example, imagine you are running a campaign to advertise the best summer deals, you would use the following URLs:

Google Ads: the URL may look like: landing.html?pk_campaign={campaignid}&pk_kwd={keyword}&pk_source=google&pk_medium=cpc&pk_content={creative}

It is highly recommended that you tag all your paid search marketing adverts carefully, to ensure that your analytics campaign reports show how the marketing money you spent is contributing to your website’s success.

Easily generate your URLs with campaign tracking using the Campaign URL Builder.

Tracking campaigns in CAVE Analytics is easy: you don’t need to edit your Tracking code, only the URLs pointing to your website. You can track an unlimited number of campaigns (and keywords). You do not need to configure campaign names in advance. Just use them in the links to your website and visitors following those links will be tracked as campaign referrers.

Campaign URL Builder

It can be a bit tricky to manually generate URLs for use in your email newsletter, or your paid ads or Affiliate URLs. To make sure your URLs are correct, you can use our URL Generation Tool which will create the URL, that you can then copy and paste wherever you are linking your website.

The CAVE Analytics Tag Manager lets you manage and unify all your tracking and marketing tags. Tags are also known as snippets or pixels. Such tags are typically JavaScript code or HTML and let you integrate various features into your site in just a few clicks, for example:

• Tracking analytics data
• Conversion tracking
• Newsletter signups
• Exit popups and surveys
• Remarketing
• Social widgets
• Affiliates
• Ads
• and more

This can be achieved using these main components:

Tags – A snippet of code (usually JavaScript or HTML) which will be added to your site.
Triggers – Defines when a tag should be fired.
Variables – Lets you retrieve data which can be used by tags and triggers.

When a visitor clicks a URL in an email newsletter, or in a paid search ad, it will show as a “Direct Entry” in your Analytics Suite. Looking at your analytics reports, you will not be able to tell if the email newsletter or paid search ad (or Display ad, etc.) has made a positive impact on your website.

Tracking campaigns ensures that you will be able to tell exactly how many visits were generated with each campaign, how many pages the visitors looked at, the bounce rate, and also the conversion rate to your Goals, and the revenue generated by these visits.

Tracking campaigns is a very important part of understanding your websites’ performance.

The acronym eCPM means ‘effective cost per mille’. It is the outcome of a calculation of the ad revenue generated by a banner or campaign, divided by the number of ad impressions of that banner or campaign expressed in units of 1,000.

You can pay for groceries securely, exchange photos with a friend, discover special retail offers, keep track of fitness stats, enjoy an interactive exhibit, or expedite travel. New uses for NFC are being developed every day.

Only some NFC chips support hardware encryption encoding. Below are the most common chips, with relative cryptography supported.

• MIFARE® DESFire® (DES, 2K3DES, 3K3DES, AES)
• NXP ICODE® DNA (AES 128 bit)
• MIFARE Ultralight® C (3DES)
• NTAG® 4xx DNA (AES-based CMAC)
• MIFARE Classic® (not safe, not recommended)

NFC stands for Near Field Communication. NFC is only activated when your phone or other smart device is right next to a terminal or an NFC tag so you have complete control over what you choose to connect to.

NFC (Near Field Communication) technology makes your smart device smarter. It allows you to connect to a world of convenience, information, and enhanced experiences with just one tap.

During setup, go to your setting menu, look for NFC (sometimes listed under “more”), turn it on, and you’re ready to go. There are no apps to download or codes to enter. And NFC does not drain your battery.

You can pay for groceries securely, exchange photos with a friend, discover special retail offers, keep track of fitness stats, enjoy an interactive exhibit, or expedite travel. New uses for NFC are being developed every day.

An NFC tag is an unpowered microchip that is embedded in a product label, retail display, a smart poster, or most places where you see this symbol (N-Mark). With just a tap from your smartphone or other NFC-enabled device, NFC tags deliver enhanced product information, activate special offers and power interactive experiences at museums or sports events.

Whenever you see the N-Mark symbol, it means, “tap here” to learn more or to activate an NFC transaction or experience. You’ll find this symbol on NFC-enabled devices, in apps that support NFC, and on touchpoints around town and around the world.

Bluetooth technology eliminates the use of cables to connect to your devices to one another. NFC technology is designed to work with Bluetooth. A simple tap will pair NFC and NFC-enabled Bluetooth devices for ongoing connectivity.

The location of a phone’s NFC touch-point or “sweet spot” varies by manufacturer, although it is typically found on the back or top edge of the phone. To determine where the NFC touch-point is positioned on your specific phone, please consult your owner’s manual.

No, NFC Tags do not require power. They are in fact triggered by the magnetic field of the NFC sensor. NFC Tags are, from this point of view, potentially eternal.

Forever. Or at least until they are destroyed or damaged. The information can be rewritten, but also protected or encrypted.

NFC Tags work properly between -20° and 70° Celsius / between -4° and 158° Fahrenheit.

The consumption of the NFC sensor is almost irrelevant. In addition, it consumes battery only when it is in use, similar to GPS. This feature allows you to leave the NFC sensor-enabled, with no problems for the consumption of the battery.

NFC technology is a special type of RFID technology. RFID (Radio-Frequency Identification) identifies the range of technologies that use radio waves for data transmission. Four sub-categories of RFID are identified, based on the respective operating frequency:

• LF (low frequencies): 125 kHz – 134.2 kHz
• HF (high frequencies) or NFC: 13.56 MHz
• UHF (ultra-high frequencies): 860 MHz – 960 MHz
• SHF (super-high frequencies): 2.45 GHz
• The NFC technology is that which operates at a frequency of 13.56 MHz and is the only one, among those RFID, to be compatible with mobile phones equipped with NFC. The LF and HF frequencies have a radius of a few centimeters, while the UHF and SHF frequencies have a wider range, up to several meters.