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In addition, you can find answers to the most frequently asked questions right on this page.
Local SEO is a must for anyone with a brick and mortar business, an office, a studio, etc. As we said, it’s one of the best ways to bring in brand new customers from your area. Marketing to local clients is key!
Search engines increasingly tailor their results based on the location of the searcher. They look for keywords that show local intent, such as “restaurants near me” or “restaurants in Tuscaloosa,” and they show results accordingly, with geo-targeted content receiving priority status.
Local SEO refers to specific actions you can take to make sure that your site appears in search engines when someone is looking for a business in your area. It helps search engines like Google and Bing associate your activity with your geographic location – and decide where to display your website on their results page.
With CAVE Analytics you can add a small image beacon (pixel) in your newsletter emails, so you can TRACK HOW MANY USERS actually read and open the newsletter email.
To track how many people open and read your newsletters, you can add the following HTML image code in your newsletter:
Remove this green text_img style=”border: 0;” src=”https://cave.example.com?idsite=YOUR_CAVE_WEBSITE_ID&rec=1&bots=1&url=https%3A%2F%2Fexample.com%2Femail-opened%2Fnewsletter_XYZ&action_name=Email%20opened&_rcn=internal%20email%20name&_rck=newsletter_XYZ” />
Once you add this code in your newsletters, when your users open and read the newsletter, it will add a new “Page title” entry for “Email opened” in your Behavior > Page titles report.
You will also be able to see this information in the Visitor Log.
In this example, replace:
- https://cave.example.com/ by your CAVE URL
- YOUR_CAVE_WEBSITE_ID by your Website ID (learn more)
When you use the HTML code above, the following information will also be recorded in CAVE:
- &url=%2Femail-opened%2Fnewsletter_XYZ records a pageview with the URL set to to “/email-opened/newsletter_XYZ” in Behavior > Page URLs report.
&action_name=Email%20opened records a Page Title set to “Email opened” in Behavior > Page titles report. - &_rcn=internal%20email%20name records a visit from a Campaign and sets the campaign name to “internal email name” in Referrers > Campaigns report.
- &_rck=newsletter_XYZ will also set the campaign keyword to “newsletter_XYZ” (set it to the name of this particular email newsletter for example “Summer-deals-2017-August”) in Referrers > Campaigns report.
When the people receiving your emails are all on the same internal networks and using a similar email client, you will find that the Unique Users/Unique Visitors KPI metric value will be wrong.
To solve this issue you want to append the parameter: &cid= which should be set to a uniquely generated string of exactly 16 hexadecimal characters (containing only characters 01234567890abcdefABCDEF). This will set the Visitor ID to a unique string for each email recipient ensuring CAVE tracks them correctly.
Learn more about tracking your User Acquisition and Social Media Activity.
If you are buying specific keywords on Search Engines (SEM), you typically want to measure each individual ad. When visitors click on your paid adverts in the search results, the click URL to your site should contain the actual keyword you bid on.
Typically it’s possible to use some variables in the URL so you don’t have to manually change all the destination URLs for the same advert. For example, imagine you are running a campaign to advertise the best summer deals, you would use the following URLs:
Google Ads: the URL may look like: landing.html?pk_campaign={campaignid}&pk_kwd={keyword}&pk_source=google&pk_medium=cpc&pk_content={creative}
It is highly recommended that you tag all your paid search marketing adverts carefully, to ensure that your analytics campaign reports show how the marketing money you spent is contributing to your website’s success.
Easily generate your URLs with campaign tracking using the Campaign URL Builder.
Tracking campaigns in CAVE Analytics is easy: you don’t need to edit your Tracking code, only the URLs pointing to your website. You can track an unlimited number of campaigns (and keywords). You do not need to configure campaign names in advance. Just use them in the links to your website and visitors following those links will be tracked as campaign referrers.
Campaign URL Builder
It can be a bit tricky to manually generate URLs for use in your email newsletter, or your paid ads or Affiliate URLs. To make sure your URLs are correct, you can use our URL Generation Tool which will create the URL, that you can then copy and paste wherever you are linking your website.
Last updated: 08/31/2021
Townsend Tech Tools LLC. (“us”, “we”, or “our”) operates the Townsend Tech Tools website (the “Service”).
This page informs you of our policies regarding the collection, use, and disclosure of Personal Information when you use our Service.
We will not use or share your information with anyone except as described in this Privacy Policy.
We use your Personal Information for providing and improving the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible at https://townsendtechtools.com
Information Collection And Use
While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information (“Personal Information”) may include, but is not limited to:
- Name
- Email address
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Log Data
We collect information that your browser sends whenever you visit our Service (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages and other statistics.
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Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your computer’s hard drive.
We use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Service Providers
We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related services, or to assist us in analyzing how our Service is used.
These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Security
The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
Links To Other Sites
Our Service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies, or practices of any third party sites or services.
We’ll provide further information on our Children’s Privacy Policy soon. Thank you.
Be The Growth
Children’s Privacy
Our Service does not directly address anyone under the age of 18 (“Children”).
We do not knowingly collect personally identifiable information from children under 18.
In the specific case of our Be The Growth Campaign, personally identifiable information is encrypted, does not appear publicly, and is only used for the purposes outlined in the campaign guidelines. Be The Growth Campaign Guidelines supersede this privacy policy and constitute an individual agreement between parties, in regards to persons under the age of 18, not to be superseded by this specific section of our Privacy Policy.
If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we discover that a child under 18 has provided us with Personal Information, we will delete such information from our servers immediately.
Compliance With Laws
We will disclose your Personal Information where required to do so by law or subpoena.
Changes To This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about this Privacy Policy, please contact us.
Last updated: 08/31/2021
Please read these Terms of Use (“Terms”, “Terms of Use”) carefully before using the https://townsendtechtools.com website (the “Service”) operated by Townsend Tech Tools LLC. (“us”, “we”, or “our”).
Your access to and use of the Service is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users, and others who access or use the Service.
By accessing or using the Service you agree to be bound by these Terms. If you disagree with any part of the terms then you may not access the Service.
Accounts
When you create an account with us, you must provide us with information that is accurate, complete, and current at all times. Failure to do so constitutes a breach of the Terms, which may result in immediate termination of your account on our Service.
You are responsible for safeguarding the password that you use to access the Service and for any activities or actions under your password, whether your password is with our Service or a third-party service.
You agree not to disclose your password to any third party. You must notify us immediately upon becoming aware of any breach of security or unauthorized use of your account.
Intellectual Property
The Service and its original content, features, and functionality are and will remain the exclusive property of Townsend Tech Tools LLC. and its licensors.
Links To Other Web Sites
Our Service may contain links to third-party websites or services that are not owned or controlled by Townsend Tech Tools LLC..
Townsend Tech Tools LLC. has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third-party web sites or services. You further acknowledge and agree that Townsend Tech Tools LLC. shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such web sites or services.
We strongly advise you to read the terms and conditions and privacy policies of any third-party web sites or services that you visit.
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We may terminate or suspend access to our Service immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach the Terms.
All provisions of the Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.
We may terminate or suspend your account immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach the Terms.
Upon termination, your right to use the Service will immediately cease. If you wish to terminate your account, you may simply discontinue using the Service.
All provisions of the Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.
Disclaimer
Your use of the Service is at your sole risk. The Service is provided on an “AS IS” and “AS AVAILABLE” basis. The Service is provided without warranties of any kind, whether express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, non-infringement, or course of performance.
Governing Law
These Terms shall be governed and construed in accordance with the laws of the United States without regard to its conflict of law provisions.
Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. If any provision of these Terms is held to be invalid or unenforceable by a court, the remaining provisions of these Terms will remain in effect. These Terms constitute the entire agreement between us regarding our Service, and supersede and replace any prior agreements we might have between us regarding the Service.
Changes
We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is a material one, we will try to provide at least 15 days’ notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion.
By continuing to access or use our Service after those revisions become effective, you agree to be bound by the revised terms. If you do not agree to the new terms, please stop using the Service.
Contact Us
If you have any questions about these Terms, please contact us.
Knowledge base
- Why or when do I need a Tag Manager?
- When cookies are disabled by a visitor, how does it impact CAVE reports accuracy?
- What if an analytics tag, trigger, or variable I need is not supported yet?
- How do I use the Campaign Tracking Report to increase website revenue or visitor engagement?
- What is the advantage of tracking Campaigns vs leaving the URL as is?
