ad server

An ad server is a software platform that helps businesses deliver and manage online advertisements

For small businesses with a website, an ad server like the Revolver Ad Project can be a useful tool for several reasons:

  1. Targeted advertising: Ad servers allow businesses to target their advertisements to specific demographics and interests, making it more likely that potential customers will see their ads.

    With the Revolver Ad Project, Banners can be configured to only be delivered when certain conditions are met with regards to the user’s web browser, the site on which the linked zone is placed, and the date & time, as well as a wide range of geotargeting options.

    Banners can also have capping applied to restrict how many times a user can see an ad in a given time period.   

  2. Efficiency: An ad server can help a small business streamline its advertising efforts by automating the delivery and tracking of ads across multiple websites and platforms.

    Easily track campaign performance in the Revolver Ad Project including CTR, conversion rates, revenue, eCPM, and conversion details, like basket value and the number of items purchased.

  3. Campaign management: Ad servers provide tools for creating, scheduling, and analyzing the performance of advertising campaigns, making it easier for businesses to track the effectiveness of their ads and make data-driven decisions.

    Generally, advertisers will want to run different advertising campaigns for different reasons. They may be long-standing campaigns that are targeted at low cost, otherwise unused inventory; or they may be short-lived, highly targeted specific-purpose campaigns.

    A campaign in the Revolver Ad Project groups the related banners for that purpose together, and allows the banners to share a set of common properties, such as the campaign start and end dates (if they have these), how the campaign priority should be calculated to meet the delivery requirements, and certain delivery restrictions. 

  4. Cost savings: By using an ad server to manage their advertising efforts, small businesses may save money on advertising costs by avoiding the need to hire a dedicated in-house advertising team or agency.

The Takeaway

An ad server like the Revolver Ad Project can help a small business reach its target audience more effectively and efficiently, potentially leading to increased website traffic and sales.