There are several ways to maximize the potential reach of a commercial based on an article:

1. Use traditional media: Airing the commercial on television or radio can help to reach a wide audience.

2. Utilize online platforms: Share the commercial on social media and video-sharing sites to increase its visibility.

3. Invest in paid advertising: Use paid advertising to promote the commercial and reach specific target audiences.

4. Optimize for search engines: Use search engine optimization techniques to make the commercial more visible in search results.

5. Collaborate with influencers: Partner with influencers who have a large following and ask them to share the commercial with their audience.

6. Use email marketing: Send an email to your email subscribers promoting the commercial and encouraging them to share it with their friends and colleagues.

7. Utilize retargeting: Use retargeting to show the commercial to people who have visited your website or interacted with your brand in the past.

8. Run a contest: Run a contest that encourages people to share the commercial with their friends in order to increase its reach.

9. Include a call to action: Encourage viewers to share the commercial with their friends and social networks by including a call to action in the commercial.

10. Use offline marketing: Utilize offline marketing channels, such as print advertisements and in-person events, to promote the commercial and increase its reach.