
Consider this:
A local retailer is organizing the most popular items of the season in one section of their store with a shelf talker using NFC to drive instant engagement and purchase via the retailer’s mobile experience app.
Additional offers may include in-store discounts or free shipping as an incentive to encourage greater interaction. So as kids tug at their parents’ sleeves to communicate what they want most, with the retailer using NFC enabled displays, it may already be en-route to their homes.