Creating a great social media page, website or blog post is, in many ways, not only a great way to build your brand, but it’s also likely the best way to get your own presence in front of audiences that otherwise wouldn’t know you. The best way to go about doing that is by using the right tools and resources. Making sure you have a user-friendly site and great social media feeds provides a clear advantage in promoting your content and building your online reputation.
Smart Social Strategies for Small Brands & Entrepreneurs
Make it easy for your audience to get involved with your marketing
So what exactly is a social media marketing strategy?
Well, the key concept is this: you use your social media audience to drive all your other marketing efforts. If your approach to social media involves constant discovery, you’re constantly working toward discovering the truth. You must build relationships with your target audience, or you risk they will become stale, less enthusiastic, and less engaged.
Like it or not, these relationships are non-negotiable and should be highlighted whenever possible.
Your social media strategy will consist of two parts:
Content Marketing and Social Media Marketing
You need to create content to generate exposure for your business or brand and leverage social media, which is a medium you can use to promote your content and its message.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube & Snapchat (& TikTok).
Content marketing is very simple: make sure that your audience knows who your brand is, what you offer, who you are and where you’re going.
If your audience knows about your brand and understands it’s purpose then it is more likely they’ll want to sign up to find out more about it.
Social media marketing is simply the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
Checkout out these 10 social media marketing tips for small businesses and Entrepreneurs
Your profile is a great place for community building and sharing
The ideal Facebook profile
A great Facebook page for designers might be based around keeping things accessible and plain. This is because your original purpose is to showcase your skills.
The product you’re selling shouldn’t have any special flair or branding to distract your audience from the message. So keep it simple.
Your Instagram bio can be the perfect place to tell your story.
With the consistent use of vivid and contextual visuals that inspire conversation, people are more likely to be drawn to your brand’s image. Instagram is one of the easiest and most popular ways for a brand to earn followers and share their stories.
If you don’t want to make social media your brand linchpin, be strategic about how you share.
Create a profile that will draw people into your audience
Identify your target audience. Is your audience unique? What are they looking for? Have you thought about how you can deliver information for them?
Organize your content and be consistent in posting and thinking about posting. Make sure you write well and show your brand’s best image upon its’ first presentation.
Motivate your audience and strengthen your communications. The more engaged they become the more likely they’ll be to give you their views and opinions. Put a little love into your communication.
Perhaps most importantly, make sure that every message that reaches your audience comes from a unique angle and unified brand voice.
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