With so many options, wouldn’t you like to know which one of them worked best?
To rate channels based on their performance, you first need to establish conversion goals and attribution
A conversion can be anything from sign-ups or downloads to leads, registered users and even paying customers. Define conversions based on what you want people to do once they’ve landed on your website.
You need to define each conversion type in the CAVE dashboard so that the analytics platform knows what to track. As far as attribution goes, CAVE Analytics by default links the conversion and attributes to the last seen (non-direct) referrer.