There are several potential benefits to turning an article into a commercial:
Increased visibility: A commercial has the potential to reach a much wider audience than an article, particularly if it is aired on television or played on the radio. This can help to increase the visibility of the article and its message.
Greater impact: A commercial can be a more powerful medium for delivering a message than an article, as it can use visual and audio elements to engage the viewer or listener and create a more memorable experience.
Potential for revenue: Depending on the nature of the commercial and how it is distributed, it may be possible to generate revenue from the commercial, either through advertising or through the sale of products or services related to the commercial.
Increased credibility: A well-produced commercial can lend credibility to the article or message it is based on, as it demonstrates that the message is important enough to be worth investing in a more expensive medium.
Greater flexibility: A commercial can be more flexible than an article, as it can be edited and adapted more easily to fit different formats or audiences.