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Archives: FAQs

Why is local SEO important?

Local SEO is a must for anyone with a brick and mortar business, an office, a studio, etc. As we said, it’s one of the best ways to bring in brand new customers from your area. Marketing to local clients is key! Search engines increasingly tailor their results based on the location of the searcher. …

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What is local SEO?

Local SEO refers to specific actions you can take to make sure that your site appears in search engines when someone is looking for a business in your area. It helps search engines like Google and Bing associate your activity with your geographic location – and decide where to display your website on their results page.

How do I track how many users open and read my newsletter emails (using a Pixel or Beacon)?

With CAVE Analytics you can add a small image beacon (pixel) in your newsletter emails, so you can TRACK HOW MANY USERS actually read and open the newsletter email. To track how many people open and read your newsletters, you can add the following HTML image code in your newsletter: <Remove this green text_img style=”border: …

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How do I track paid search ads?

If you are buying specific keywords on Search Engines (SEM), you typically want to measure each individual ad. When visitors click on your paid adverts in the search results, the click URL to your site should contain the actual keyword you bid on. Typically it’s possible to use some variables in the URL so you …

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How do I track my campaigns?

Tracking campaigns in CAVE Analytics is easy: you don’t need to edit your Tracking code, only the URLs pointing to your website. You can track an unlimited number of campaigns (and keywords). You do not need to configure campaign names in advance. Just use them in the links to your website and visitors following those …

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What is a Tag Manager?

The CAVE Analytics Tag Manager lets you manage and unify all your tracking and marketing tags. Tags are also known as snippets or pixels. Such tags are typically JavaScript code or HTML and let you integrate various features into your site in just a few clicks, for example: Tracking analytics data Conversion tracking Newsletter signups …

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WHAT IS ECPM AND HOW IS IT CALCULATED?

The acronym eCPM means ‘effective cost per mille’. It is the outcome of a calculation of the ad revenue generated by a banner or campaign, divided by the number of ad impressions of that banner or campaign expressed in units of 1,000.

What can I do with NFC?

You can pay for groceries securely, exchange photos with a friend, discover special retail offers, keep track of fitness stats, enjoy an interactive exhibit, or expedite travel. New uses for NFC are being developed every day.

Can NFC Tags be encrypted?

Only some NFC chips support hardware encryption encoding. Below are the most common chips, with relative cryptography supported. MIFARE® DESFire® (DES, 2K3DES, 3K3DES, AES) NXP ICODE® DNA (AES 128 bit) MIFARE Ultralight® C (3DES) NTAG® 4xx DNA (AES-based CMAC) MIFARE Classic® (not safe, not recommended)