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Townsend Tech Tools

What is a Tag Manager?

The CAVE Analytics Tag Manager lets you manage and unify all your tracking and marketing tags. Tags are also known as snippets or pixels. Such tags are typically JavaScript code or HTML and let you integrate various features into your site in just a few clicks, for example:

  • Tracking analytics data
  • Conversion tracking
  • Newsletter signups
  • Exit popups and surveys
  • Remarketing
  • Social widgets
  • Affiliates
  • Ads
  • and more

This can be achieved using these main components:

Tags – A snippet of code (usually JavaScript or HTML) which will be added to your site.
Triggers – Defines when a tag should be fired.
Variables – Lets you retrieve data which can be used by tags and triggers.

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