Local SEO is a must for anyone with a brick and mortar business, an office, a studio, etc. As we said, it’s one of the best ways to bring in brand new customers from your area. Marketing to local clients is key!
Search engines increasingly tailor their results based on the location of the searcher. They look for keywords that show local intent, such as “restaurants near me” or “restaurants in Tuscaloosa,” and they show results accordingly, with geo-targeted content receiving priority status.